Nordic genre movies invade Cannes again! Film producers from the Nordic region have joined forces to market and sell Nordic horror, sci-fi and fantasy at the world’s most famous and important film festival in France.
For the second time, Nordic genre films are promoted in Cannes in a joint presentation. Billed “the Nordic genre invasion” (NGI) as a marketing gimmick, possibly referring to the Vikings who once raped and burnt their way through half of Europe, film producers representing 16 Nordic film companies keep an office in Cannes during the festival, which lasts from May 14th to May 25st. The goal is to promote upcoming projects to film buyers and distributors.
Among the 16 companies present are Finland’s BUFO that will bring White Point, a car chase movie on ice, Blind Spot Pictures, Fisher King Production, and Norway’s Tappeluft Pictures, the company behind Dead Snow 2.
The NGI project tripled this year compared to last year, thanks to a 134,000 euro cash injection from the KreaNord programme, managed by the Nordic Culture Point. Laura Laaksonen, who has been hired to run the initiative, says: -Besides the Cannes push that includes a “Viking Invasion Party” on Friday May 16, the joint brand NGI will be further developed as a VOD platform for all companies involved.
In Cannes, the majority of genre projects introduced are in development phase and will be looking for co-financiers and distributors. Among those are Iron Sky: The Coming Race, sequel to the original sci-fi spoof movie directed by Timo Vuorensola. The 10 million euro project produced again by Finnish producer Kaukomaa with Germany’s 27 Film Productions, has as returning leading actors Julia Dietze, Stephanie Paul and Udo Kier.
Other films promoted in Cannes include American Burger, Capsula 1.250.000, Night of the Witch and Nymphs.